Hint: He did his homework, then took himself to the other side of the debate.

Guest essay by David Siegel

My name is David Siegel. I’m not a climate expert; I’m a writer. Early in 2015, I became interested in climate science and decided to spend the better part of this year trying to learn what I could. It didn’t take long before it was clear that there isn’t likely going to be any catastrophic warming this century. What was clear is that skeptics are losing this battle, and I want to tell you why.

For thirty years, James Hansen and Al Gore have been building their PR machine along with David Fenton, the wizard of nonprofit PR. They understand that the messenger is more important than the message. People don’t easily change their minds. People get their opinions from “experts” and brand names like NASA, MIT, Harvard, TIME, The…